[aerogear-dev] Updated wording for the staging site

[Kris Borchers]

On Sep 21, 2012, at 7:41 AM, Jay Balunas <jbalunas at redhat.com> wrote:

> 
> On Sep 20, 2012, at 11:45 PM, Glen Daniels wrote:
> 
>> 
>> Wow, that's a lot to pack into a tag line, Jay. :)
> 
> yup :-)
> 
>> 
>> Hm.  "The AeroGear Project: Open-source tools for mobile developers.
>> Simple, secure connectivity to your backend."  ("Project" implies we're
>> still building it?)
> 
> I like this approach.

My only problem with this one, and any tagline trying to fit everything you want to convey Jay, is that the tagline, a button and the image need to fit on a mobile device screen. They do flip to a vertical orientation but that's pretty long. I think simple is going to be better here. I don't think we need to spell out every bit of the project in a tagline, just it's essence  … that's what the rest of the home page is for. :)

> 
>> 
>> --Glen
>> 
>> On 9/20/12 5:04 PM, Jay Balunas wrote:
>>> Hi All,
>>> 
>>> Trying to work out the new wording for the tagline on the front page
>>> of the site.  Right now it says "JBoss Focused Resources for Mobile
>>> and HTML5".
>>> 
>>> Couple issues with that.
>>> 
>>> 1) We don't want to lead off with "JBOSS" as the client libraries are
>>> really for the native developers (web, hybrid, native(ios, android)).
>>> The server impl should not be first word.
>>> 
>>> 2) It is not very descriptive about what or why developers would want
>>> to use AeroGear.
>>> 
>>> A few points:
>>> 
>>> * Libs are "your way" so maybe something something like "Access to
>>> secure persistence the way you expect it".
>>> 
>>> * There is more to come.  So if we can work in some wording or
>>> impression that this is just the beginning...
>>> 
>>> * Not just JBoss AS as the backend, but cloud based with openshift,
>>> and even using ruby
>>> 
>>> * Cordova and hybrid should be mentioned - its an important part of
>>> our eventual plans, and it not in the graphic
>>> 
>>> * HTML5 is important, but could almost be assumed when talking about
>>> mobile web
>>> 
>>> * our libs are handling the plumbing, making it easier to develop
>>> 
>>> Any idea's out there for a good way to put this together for a tag
>>> line?  I'll think on it more and post some ideas too...
>>> 
>>> -Jay _______________________________________________ aerogear-dev
>>> mailing list aerogear-dev at lists.jboss.org 
>>> https://lists.jboss.org/mailman/listinfo/aerogear-dev
>>> 
>> 
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