[aerogear-dev] Updated wording for the staging site

[Sebastien Blanc]

"Aerogear, Mobile tools solid as rock"

On Fri, Sep 21, 2012 at 2:53 PM, Lucas Holmquist <lholmqui at redhat.com>wrote:

>
> On Sep 21, 2012, at 8:49 AM, Kris Borchers <kris at redhat.com> wrote:
>
> >
> > On Sep 21, 2012, at 7:41 AM, Jay Balunas <jbalunas at redhat.com> wrote:
> >
> >>
> >> On Sep 20, 2012, at 11:45 PM, Glen Daniels wrote:
> >>
> >>>
> >>> Wow, that's a lot to pack into a tag line, Jay. :)
> >>
> >> yup :-)
> >>
> >>>
> >>> Hm.  "The AeroGear Project: Open-source tools for mobile developers.
> >>> Simple, secure connectivity to your backend."  ("Project" implies we're
> >>> still building it?)
> >>
> >> I like this approach.
> >
> > My only problem with this one, and any tagline trying to fit everything
> you want to convey Jay, is that the tagline, a button and the image need to
> fit on a mobile device screen. They do flip to a vertical orientation but
> that's pretty long. I think simple is going to be better here. I don't
> think we need to spell out every bit of the project in a tagline, just it's
> essence  … that's what the rest of the home page is for. :)
> >
>
> +1  see my previous email,  tag line was "Mobile, your way"
>
>
> >>
> >>>
> >>> --Glen
> >>>
> >>> On 9/20/12 5:04 PM, Jay Balunas wrote:
> >>>> Hi All,
> >>>>
> >>>> Trying to work out the new wording for the tagline on the front page
> >>>> of the site.  Right now it says "JBoss Focused Resources for Mobile
> >>>> and HTML5".
> >>>>
> >>>> Couple issues with that.
> >>>>
> >>>> 1) We don't want to lead off with "JBOSS" as the client libraries are
> >>>> really for the native developers (web, hybrid, native(ios, android)).
> >>>> The server impl should not be first word.
> >>>>
> >>>> 2) It is not very descriptive about what or why developers would want
> >>>> to use AeroGear.
> >>>>
> >>>> A few points:
> >>>>
> >>>> * Libs are "your way" so maybe something something like "Access to
> >>>> secure persistence the way you expect it".
> >>>>
> >>>> * There is more to come.  So if we can work in some wording or
> >>>> impression that this is just the beginning...
> >>>>
> >>>> * Not just JBoss AS as the backend, but cloud based with openshift,
> >>>> and even using ruby
> >>>>
> >>>> * Cordova and hybrid should be mentioned - its an important part of
> >>>> our eventual plans, and it not in the graphic
> >>>>
> >>>> * HTML5 is important, but could almost be assumed when talking about
> >>>> mobile web
> >>>>
> >>>> * our libs are handling the plumbing, making it easier to develop
> >>>>
> >>>> Any idea's out there for a good way to put this together for a tag
> >>>> line?  I'll think on it more and post some ideas too...
> >>>>
> >>>> -Jay _______________________________________________ aerogear-dev
> >>>> mailing list aerogear-dev at lists.jboss.org
> >>>> https://lists.jboss.org/mailman/listinfo/aerogear-dev
> >>>>
> >>>
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> >>
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> >
> >
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