[aerogear-dev] Updated wording for the staging site

[Jay Balunas]

On Sep 21, 2012, at 8:53 AM, Lucas Holmquist wrote:

> 
> On Sep 21, 2012, at 8:49 AM, Kris Borchers <kris at redhat.com> wrote:
> 
>> 
>> On Sep 21, 2012, at 7:41 AM, Jay Balunas <jbalunas at redhat.com> wrote:
>> 
>>> 
>>> On Sep 20, 2012, at 11:45 PM, Glen Daniels wrote:
>>> 
>>>> 
>>>> Wow, that's a lot to pack into a tag line, Jay. :)
>>> 
>>> yup :-)
>>> 
>>>> 
>>>> Hm.  "The AeroGear Project: Open-source tools for mobile developers.
>>>> Simple, secure connectivity to your backend."  ("Project" implies we're
>>>> still building it?)
>>> 
>>> I like this approach.
>> 
>> My only problem with this one, and any tagline trying to fit everything you want to convey Jay, is that the tagline, a button and the image need to fit on a mobile device screen. They do flip to a vertical orientation but that's pretty long. I think simple is going to be better here. I don't think we need to spell out every bit of the project in a tagline, just it's essence  … that's what the rest of the home page is for. :)
>> 
> 
> +1  see my previous email,  tag line was "Mobile, your way"   

I know we're not going to fit everything in a tag line, but I think a few words on the project would be good :-)

If we shorten the above to something like "Open-source (tools or libraries or projects) for mobile developers"  Maybe adding "Simple, secure connectivity ( "your way" or "" or "to your backend")

> 
> 
>>> 
>>>> 
>>>> --Glen
>>>> 
>>>> On 9/20/12 5:04 PM, Jay Balunas wrote:
>>>>> Hi All,
>>>>> 
>>>>> Trying to work out the new wording for the tagline on the front page
>>>>> of the site.  Right now it says "JBoss Focused Resources for Mobile
>>>>> and HTML5".
>>>>> 
>>>>> Couple issues with that.
>>>>> 
>>>>> 1) We don't want to lead off with "JBOSS" as the client libraries are
>>>>> really for the native developers (web, hybrid, native(ios, android)).
>>>>> The server impl should not be first word.
>>>>> 
>>>>> 2) It is not very descriptive about what or why developers would want
>>>>> to use AeroGear.
>>>>> 
>>>>> A few points:
>>>>> 
>>>>> * Libs are "your way" so maybe something something like "Access to
>>>>> secure persistence the way you expect it".
>>>>> 
>>>>> * There is more to come.  So if we can work in some wording or
>>>>> impression that this is just the beginning...
>>>>> 
>>>>> * Not just JBoss AS as the backend, but cloud based with openshift,
>>>>> and even using ruby
>>>>> 
>>>>> * Cordova and hybrid should be mentioned - its an important part of
>>>>> our eventual plans, and it not in the graphic
>>>>> 
>>>>> * HTML5 is important, but could almost be assumed when talking about
>>>>> mobile web
>>>>> 
>>>>> * our libs are handling the plumbing, making it easier to develop
>>>>> 
>>>>> Any idea's out there for a good way to put this together for a tag
>>>>> line?  I'll think on it more and post some ideas too...
>>>>> 
>>>>> -Jay _______________________________________________ aerogear-dev
>>>>> mailing list aerogear-dev at lists.jboss.org 
>>>>> https://lists.jboss.org/mailman/listinfo/aerogear-dev
>>>>> 
>>>> 
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>> 
>> 
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