[aerogear-dev] beta project site feedback

[Matthias Wessendorf]

On Thu, Sep 27, 2012 at 4:00 AM, Kris Borchers <kris at redhat.com> wrote:
> Dan and others,
>
> Thank you to all of you for your feedback.

+1

> We were also unsure about the
> tagline and just the other day decided to change it to "Open-Source
> Libraries for Mobile Connectivity". I would be interested to hear any
> feedback you might have on that wording as well.


+1 that was the wording after some thinking during our team meeting

-M


>
> Thanks!
> Kris
>
> On Sep 26, 2012, at 8:51 PM, Dan Allen <dan.j.allen at gmail.com> wrote:
>
> AeroGearHeads,
>
> I've collected some feedback for the Aerogear beta project site that I would
> like to share. Before I get to it, though, I want to say great job overall
> with the site! It gives the impression of a strong, focus and active
> project. The fact that it has a responsive design all gives the project
> credibility in its field ;)
>
> I'll start with my feedback:
>
>> I'm not sure about the tagline: JBoss Focused Resources for Mobile and
>> HTML5
>>
>>
>>
>> This is how the confusion around the JBoss name gets reinforced. What is
>> "JBoss" in this context? This logline seems to paint the project into a
>> corner with a term that is both overly-vague and overly-specific, depending
>> on how you define the term.
>>
>>
>>
>> I'm not sure what the right answer is, but here are some suggestions:
>>
>>
>>
>> - Middleware-focused resources for Mobile and HTML5
>> - A backend solution for your mobile and HTML5 apps
>> - Uniting the power of the server with the flexibility of mobile and HTML5
>
>
> (you'll see later that Joe has much better ideas than mine).
>
> Here is feedback from Jason Brooks, long time editor in chief of eWeeks
> Labs, now working for the (shadow) man in the open source and standards
> group.
>
>> Like Dan, the tagline is what stood out most for me. I felt like I had to
>> spend a moment processing what that meant. Gives the impression that this is
>> principally about JBoss, rather than about solving some problem. With that
>> said, there are a lot of indications on the page of what this is about, and
>> I like the various links to the code.
>>
>> The page is pretty packed with content, but all together it gives me the
>> info I was looking for.
>
>
> Here is feedback from Joe Ottinger, former editor in chief of JDJ and
> theserverside.com, also a member of the open source and standards team:
>
>> My main thought is that "gear to get you mobile on jboss" is a better
>> tagline - and it's de-emphasized on the page.
>>
>> The JBoss Focused Resources for Mobile... shouldn't that be:
>>
>> A) JBoss-Focused... (note hyphen)
>> B) Better?
>>
>> At any rate, the color there doesn't really attract the eye enough to
>> matter a lot - it looks like  a throwaway tag, and so it is.
>>
>> The biggest problem is that the "gear to get you mobile on jboss" is the
>> best tagline, and it's not emphasized enough, and it could be better, too.
>> The problem is that "gear" is catchy and "developer tools" is not.
>
>
> Seems to me like the simplest revision might be to follow Joe's advice and
> swap in "Gear to get you mobile on JBoss" as the main tagline and change the
> color so that it pops.
>
> The tougher question is whether saying "JBoss" gives enough context to
> understand what Aerogear is providing. If the diagram is accurate, perhaps
> you should just say JBoss AS (implying that things that work with JBoss AS
> will work as well). You could also consider putting an FAQ somewhere beyond
> the front page that explains what exactly "JBoss" entails.
>
> Again, great work on the site!
>
> -Dan
>
> --
> Dan Allen
> Principal Software Engineer, Red Hat | Author of Seam in Action
> Registered Linux User #231597
>
> http://google.com/profiles/dan.j.allen
> http://mojavelinux.com
> http://mojavelinux.com/seaminaction
> _______________________________________________
> aerogear-dev mailing list
> aerogear-dev at lists.jboss.org
> https://lists.jboss.org/mailman/listinfo/aerogear-dev
>
>
>
> _______________________________________________
> aerogear-dev mailing list
> aerogear-dev at lists.jboss.org
> https://lists.jboss.org/mailman/listinfo/aerogear-dev
>



-- 
Matthias Wessendorf

blog: http://matthiaswessendorf.wordpress.com/
sessions: http://www.slideshare.net/mwessendorf
twitter: http://twitter.com/mwessendorf