[aerogear-dev] [UPS] Advanced Analytics

Andres Galante agalante at redhat.com
Wed Apr 8 12:05:17 EDT 2015


Do we always successful deliver messages to all registered devices?

On Wed, Apr 8, 2015 at 12:51 PM, Matthias Wessendorf <matzew at apache.org>
wrote:

> Again, I doubt that there will be 3k of messages per app, a day.
> That would mean your "ESPN Sports News" app would send you 3k messages -
> joy, he?
>
> I wonder how the charts would look on more realistic data:
> 500.000 devices
> 1 push message a day (delivered to all 500k)
> opened by 250k, same day
>
>
> Now if I sent two messages: Breaking news A, Breaking news B
> How would I see how many directly opened "Breaking news A" (or the other
> one)?
>
>
>
> On Wed, Apr 8, 2015 at 5:44 PM, Andres Galante <agalante at redhat.com>
> wrote:
>
>> Good idea! take a look:
>>
>> https://rawgit.com/andresgalante/UPS/master/app-detail-analytics.html
>>
>>
>>
>> On Wed, Apr 8, 2015 at 12:24 PM, Sébastien Blanc <scm.blanc at gmail.com>
>> wrote:
>>
>>> I wonder if a bar chart (even maybe stacked bar) would not be more clear
>>> to show this data ?
>>> Wdyt ?
>>>
>>> Envoyé de mon iPhone
>>>
>>> Le 8 avr. 2015 à 15:44, Andres Galante <agalante at redhat.com> a écrit :
>>>
>>> Yes, you are right, it should be something like:
>>>
>>> 5 message sent
>>> 3k delivered
>>> 2k open
>>> 4k devices.
>>>
>>> Just change the example. Also the x-axis should be dates.
>>>
>>> Thanks!
>>>
>>>
>>>
>>>
>>> On Wed, Apr 8, 2015 at 10:32 AM, Matthias Wessendorf <matzew at apache.org>
>>> wrote:
>>>
>>>> One thing: I think the numbers on the chart are confusing, and
>>>> incorrect.
>>>> It's usually not a ton of messages that are sent. that's more like 5 or
>>>> 10 per day (speaking of vanilla marketing pushes). If more, I'd UNINSTALL
>>>> the damn app.
>>>> Therefore the "app opened due to receiving push" numbers are also not
>>>> 100% correct here.
>>>>
>>>> On Wed, Apr 8, 2015 at 2:59 PM, Matthias Wessendorf <matzew at apache.org>
>>>> wrote:
>>>>
>>>>> :-) I like that too.
>>>>>
>>>>> But Andres, again, awesome UX !
>>>>>
>>>>> On Wed, Apr 8, 2015 at 2:46 PM, Sebastien Blanc <scm.blanc at gmail.com>
>>>>> wrote:
>>>>>
>>>>>>
>>>>>>
>>>>>> On Wed, Apr 8, 2015 at 2:37 PM, Lukáš Fryč <lukas.fryc at gmail.com>
>>>>>> wrote:
>>>>>>
>>>>>>> Looks good so far, Andres,
>>>>>>>
>>>>>>> you are right, we want to show time-aggregated data, not particular
>>>>>>> events.
>>>>>>>
>>>>>>> Idea:
>>>>>>> My perspective might be very technical rather then marketing, but a
>>>>>>> pie chart with Push Network split would be interesting to me.
>>>>>>>
>>>>>> +1 (or Donut :) )
>>>>>>
>>>>>>>
>>>>>>> st 8. 4. 2015 v 14:12 odesílatel Andres Galante <agalante at redhat.com>
>>>>>>> napsal:
>>>>>>>
>>>>>>> Hi,
>>>>>>>>
>>>>>>>> With the new data we have I've compared sent vs open messages on a
>>>>>>>> chart for each App:
>>>>>>>>
>>>>>>>> https://rawgit.com/andresgalante/UPS/master/app-detail-analytics.html
>>>>>>>> (the x axis should be dates)
>>>>>>>>
>>>>>>>> I am wondering if we can generate a ratio that's useful for a
>>>>>>>> marketing person and show a benchmark comparing with other UPS users to
>>>>>>>> know if the users campaign is successful or not. Something like: open/sent
>>>>>>>> or device/open
>>>>>>>>
>>>>>>>> I believe that to show the first and last time a message was open
>>>>>>>> is not very useful. Maybe I am wrong, but, If we want to show an over time
>>>>>>>> chart for each notification we should collect periodical data, for example
>>>>>>>> # of open messages per hour to generate a linear graph that represents a
>>>>>>>> day.
>>>>>>>>
>>>>>>>> What do you think?
>>>>>>>>
>>>>>>>>
>>>>>>>> On Mon, Mar 30, 2015 at 5:00 PM, Sébastien Blanc <
>>>>>>>> scm.blanc at gmail.com> wrote:
>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> Envoyé de mon iPhone
>>>>>>>>>
>>>>>>>>> Le 30 mars 2015 à 21:31, Daniel Passos <dpassos at redhat.com> a
>>>>>>>>> écrit :
>>>>>>>>>
>>>>>>>>> On Mon, Mar 30, 2015 at 12:29 PM, Sebastien Blanc <
>>>>>>>>> scm.blanc at gmail.com> wrote:
>>>>>>>>>
>>>>>>>>>> Folks !
>>>>>>>>>>
>>>>>>>>>> For AGPUSH-969[1] and to kick off the discussions,  I started a
>>>>>>>>>> small POC mainly focused on the backend. To sum up quickly : we want to
>>>>>>>>>> know how many installations/users has  opened the application after that a
>>>>>>>>>> Push Notification has been touched.
>>>>>>>>>>
>>>>>>>>>
>>>>>>>>> Let me see if I understood. UPS will send a message to the client
>>>>>>>>> and when the message be *read* (instead of delivered), the client will send
>>>>>>>>> a message back to the UPS saying: "The message was read"?
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> Yes , but let me be more specific here : us when the app is in the
>>>>>>>>> background or not running and that the user "tap" the notification
>>>>>>>>>
>>>>>>>>> So, the very first thing that had to be done was to give the Push
>>>>>>>>>> Notification a unique identifier, so that we can track it and do the
>>>>>>>>>> metrics on it.
>>>>>>>>>>
>>>>>>>>>
>>>>>>>>> +1. Not only us (UPS) but also the backend app
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>> For that, I have been using an existing model object that we have
>>>>>>>>>> , the PushMessageInformation[2], and that is currently used to provide
>>>>>>>>>> information for our dashboard.
>>>>>>>>>> This object has now some extra fields, like a appOpenCounter etc
>>>>>>>>>> ...
>>>>>>>>>>
>>>>>>>>>> The ID of this PushMessageInformation is now passed into the
>>>>>>>>>> payload of the Push Message, just before we send it,  this way the client
>>>>>>>>>> library can use this ID to pass extra information to the UPS when a
>>>>>>>>>> notification is touched.
>>>>>>>>>> For this POC, I hijacked the cordova-helloworld, so that it
>>>>>>>>>> extracts the ID from the payload and pass it as header when registering.
>>>>>>>>>>
>>>>>>>>>
>>>>>>>>> The message back (from client to UPS) will be send every time the
>>>>>>>>> user _read_ that?
>>>>>>>>>
>>>>>>>>> Well normally that will only happen once per installation per Push
>>>>>>>>> message
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>> When the UPS receive the request, it looks for the header and if
>>>>>>>>>> it exist it updates the existing PushMessageInformation instance.
>>>>>>>>>>
>>>>>>>>>> Please note, that for this POC, all is happening on Application
>>>>>>>>>> level and not on Variant level but that can be easily changed. It depends
>>>>>>>>>> on how fined grained we want to have these analytics.
>>>>>>>>>>
>>>>>>>>>> I did a small screencast that shows this in action :
>>>>>>>>>> https://www.youtube.com/watch?v=PseBBJZLz6s&feature=youtu.be
>>>>>>>>>>
>>>>>>>>>> The UPS branch containing the changes is here (the 2 latests
>>>>>>>>>> commits are relevant) :
>>>>>>>>>> https://github.com/sebastienblanc/aerogear-unified-push-server/tree/analytics
>>>>>>>>>>
>>>>>>>>>> The client app is not really relevant since I really hacked badly
>>>>>>>>>> the app (and the push plugin) ;) , however if interested I may share it.
>>>>>>>>>>
>>>>>>>>>> Now, let's discuss :)
>>>>>>>>>>
>>>>>>>>>> Sebi
>>>>>>>>>>
>>>>>>>>>> [1] https://issues.jboss.org/browse/AGPUSH-969
>>>>>>>>>> [2]
>>>>>>>>>> https://github.com/aerogear/aerogear-unifiedpush-server/blob/master/model/api/src/main/java/org/jboss/aerogear/unifiedpush/api/PushMessageInformation.java
>>>>>>>>>>
>>>>>>>>>> _______________________________________________
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>>>>>>>>>> aerogear-dev at lists.jboss.org
>>>>>>>>>> https://lists.jboss.org/mailman/listinfo/aerogear-dev
>>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> --
>>>>>>>>> -- Passos
>>>>>>>>>
>>>>>>>>> _______________________________________________
>>>>>>>>> aerogear-dev mailing list
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>>>>>>>>> https://lists.jboss.org/mailman/listinfo/aerogear-dev
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> _______________________________________________
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>>>>>>>>>
>>>>>>>>
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>>>>>>>
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>>>>>>
>>>>>>
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>>>>>>
>>>>>
>>>>>
>>>>>
>>>>> --
>>>>> Matthias Wessendorf
>>>>>
>>>>> blog: http://matthiaswessendorf.wordpress.com/
>>>>> sessions: http://www.slideshare.net/mwessendorf
>>>>> twitter: http://twitter.com/mwessendorf
>>>>>
>>>>
>>>>
>>>>
>>>> --
>>>> Matthias Wessendorf
>>>>
>>>> blog: http://matthiaswessendorf.wordpress.com/
>>>> sessions: http://www.slideshare.net/mwessendorf
>>>> twitter: http://twitter.com/mwessendorf
>>>>
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>>>>
>>>
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>>
>>
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>
>
>
> --
> Matthias Wessendorf
>
> blog: http://matthiaswessendorf.wordpress.com/
> sessions: http://www.slideshare.net/mwessendorf
> twitter: http://twitter.com/mwessendorf
>
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