Currently when someone opens a link leading to aerogear.org news/blog, he will need to click around to get the idea what aerogear.org.

take this blog for example:

https://aerogear.org/news/2015/04/16/aerogear-jug-tour/index.html

It is common to put this notice into the blog text (either its start or its end) so that one who is not familiar with the project can later associate it.

The notice should contain a project mission, its focus.