By default, WildFly/AS7 derive the name of context-path from the name of deployment (ag-push.war -> /ag-push).

But when I import the project into Eclipse/JBDS, the project is called unifiedpush-server-wildfly and it is deployed as unifiedpush-server-wildfly.war

or when I download the archive from e.g. staging repository, it has different name (unifiedpush-server-wildfly-1.0.0.Beta2.war.

If you want deploy the project from within JBDS, you can rename the project as ag-push, but then you can't have imported both, AS7 and WildFly version in your IDE.