See layout doc: https://docs.google.com/document/d/1vT9LjMyGYIiBu6w8xUnWQ6eISvGHFXx_aqetZrp7M1I/edit

Service Setup: "It would cover what services need to be set up, configured and bound. Not in detail though - it should link back to the provisioning and binding docs for each service. This would be more of an overview of what services the showcase app uses and how/why they are used."