If you are interested in recording more information about your business transaction, then you may want to consider Hawkular BTM. Its currently possible to capture the 'call trace' of a business transaction instance and analyse the information using Kibana - you can also extract relevant properties from the txn (e.g. affiliate) and use that information to focus any queries.

The intention is to integrate at the backend with Hawkular Metrics and Alerts, but this isn't in place at the moment.