After looking at google results for "Chaussures Paris", what I see they display :

  • Display top N matches on words 'Chaussures' and 'Paris' as tokens in full text search
  • Display a local search with center on Paris and documents matching the 'Chaussure' token
  • Display the remaining matches from full text search on two tokens

On the local search it may be a variable score as I cannot see a patern in the ordering of this :
https://maps.google.fr/maps?q=chaussures+paris&hl=en&ie=UTF8&ll=48.91399,2.289131&spn=0.87272,2.113495&fb=1&gl=fr&hq=chaussures&hnear=Paris,+%C3%8Ele-de-France&t=w&fll=48.855292,2.43882&fspn=0.873745,2.113495&start=110&z=10

it may also be a randomization for ad serving issues.
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