em.createQuery("INSERT INTO Count (id, count) SELECT 1, ?").setParameter(1, id).executeUpdate();

leads to

QuerySyntaxException: expecting OPEN, found ')'

The attribute_list of INSERT could simply ignore keywords and allow anything since it's just a list of property names and no expressions are allowed.

Or, it could be escaped somehow. Currently there's no way.

Ref: http://docs.jboss.org/hibernate/orm/4.1/devguide/en-US/html/ch11.html#d5e2637

Related: HHH-3811