>Which means we have to rename "Full Publish" in module context menu to "Clean..." to avoid using different names for the same operations.
I chose to use "Full Publish" because there are four publish constants in IServer: PUBLISH_INCREMENTAL, PUBLISH_FULL, PUBLISH_AUTO, and PUBLISH_CLEAN.
Now really an auto publish should be equivilent to incremental, and a clean publish should be similar to full. I guess we can rename it to clean if desired.