the general guidelines explains explain how to structure a given example.
What is missing, but maybe I'm blind, is a blurb saying the ZIP file contains, at most, an intermediary folder, which itself contains the quickstarts. See the highlighted folder here : !http://content.screencast.com/users/fbricon/folders/Jing/media/7ae64066-6f82-4209-83b5-085c50ff6a9e/00000120.png|width=650!
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