Check out

http://adtmag.com/articles/2005/05/01/proponents-push-business-rules-but-programmers-arent-buying-yet.aspx

BTW, if you haven't registered for October Rules Fest yet, this might be a good time to think about doing it.  :-)

SDG
James Owen
Founder October Rules Fest
Senior Consultant / Architect KBSC
Twitter: OctRulesFest
Blogs:
http://JavaRules.blogspot.com [Rulebased Systems Blog]
http://ORF2009.blogspot.com [October Rules Fest Blog]
http://exscg.blogspot.com/ [Expert Systems Consulting Group Blog]

"If I have seen a little further it is by standing on the shoulders of giants."
Sir Isaac Newton in a letter to Robert Hooke, 5 Feb 1676

Come to October Rules Fest and stand on the shoulders of the Giants of the industry; if only for a week.