[aerogear-dev] Updated wording for the staging site

[Lucas Holmquist]

On Sep 21, 2012, at 8:49 AM, Kris Borchers <kris at redhat.com> wrote:

> 
> On Sep 21, 2012, at 7:41 AM, Jay Balunas <jbalunas at redhat.com> wrote:
> 
>> 
>> On Sep 20, 2012, at 11:45 PM, Glen Daniels wrote:
>> 
>>> 
>>> Wow, that's a lot to pack into a tag line, Jay. :)
>> 
>> yup :-)
>> 
>>> 
>>> Hm.  "The AeroGear Project: Open-source tools for mobile developers.
>>> Simple, secure connectivity to your backend."  ("Project" implies we're
>>> still building it?)
>> 
>> I like this approach.
> 
> My only problem with this one, and any tagline trying to fit everything you want to convey Jay, is that the tagline, a button and the image need to fit on a mobile device screen. They do flip to a vertical orientation but that's pretty long. I think simple is going to be better here. I don't think we need to spell out every bit of the project in a tagline, just it's essence  … that's what the rest of the home page is for. :)
> 

+1  see my previous email,  tag line was "Mobile, your way"   


>> 
>>> 
>>> --Glen
>>> 
>>> On 9/20/12 5:04 PM, Jay Balunas wrote:
>>>> Hi All,
>>>> 
>>>> Trying to work out the new wording for the tagline on the front page
>>>> of the site.  Right now it says "JBoss Focused Resources for Mobile
>>>> and HTML5".
>>>> 
>>>> Couple issues with that.
>>>> 
>>>> 1) We don't want to lead off with "JBOSS" as the client libraries are
>>>> really for the native developers (web, hybrid, native(ios, android)).
>>>> The server impl should not be first word.
>>>> 
>>>> 2) It is not very descriptive about what or why developers would want
>>>> to use AeroGear.
>>>> 
>>>> A few points:
>>>> 
>>>> * Libs are "your way" so maybe something something like "Access to
>>>> secure persistence the way you expect it".
>>>> 
>>>> * There is more to come.  So if we can work in some wording or
>>>> impression that this is just the beginning...
>>>> 
>>>> * Not just JBoss AS as the backend, but cloud based with openshift,
>>>> and even using ruby
>>>> 
>>>> * Cordova and hybrid should be mentioned - its an important part of
>>>> our eventual plans, and it not in the graphic
>>>> 
>>>> * HTML5 is important, but could almost be assumed when talking about
>>>> mobile web
>>>> 
>>>> * our libs are handling the plumbing, making it easier to develop
>>>> 
>>>> Any idea's out there for a good way to put this together for a tag
>>>> line?  I'll think on it more and post some ideas too...
>>>> 
>>>> -Jay _______________________________________________ aerogear-dev
>>>> mailing list aerogear-dev at lists.jboss.org 
>>>> https://lists.jboss.org/mailman/listinfo/aerogear-dev
>>>> 
>>> 
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>> 
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