[aerogear-dev] Updated wording for the staging site
Jay Balunas
tech4j at gmail.com
Mon Sep 24 09:56:08 EDT 2012
On Sep 21, 2012, at 9:03 AM, Jay Balunas wrote:
>
> On Sep 21, 2012, at 8:53 AM, Lucas Holmquist wrote:
>
>>
>> On Sep 21, 2012, at 8:49 AM, Kris Borchers <kris at redhat.com> wrote:
>>
>>>
>>> On Sep 21, 2012, at 7:41 AM, Jay Balunas <jbalunas at redhat.com> wrote:
>>>
>>>>
>>>> On Sep 20, 2012, at 11:45 PM, Glen Daniels wrote:
>>>>
>>>>>
>>>>> Wow, that's a lot to pack into a tag line, Jay. :)
>>>>
>>>> yup :-)
>>>>
>>>>>
>>>>> Hm. "The AeroGear Project: Open-source tools for mobile developers.
>>>>> Simple, secure connectivity to your backend." ("Project" implies we're
>>>>> still building it?)
>>>>
>>>> I like this approach.
>>>
>>> My only problem with this one, and any tagline trying to fit everything you want to convey Jay, is that the tagline, a button and the image need to fit on a mobile device screen. They do flip to a vertical orientation but that's pretty long. I think simple is going to be better here. I don't think we need to spell out every bit of the project in a tagline, just it's essence … that's what the rest of the home page is for. :)
>>>
>>
>> +1 see my previous email, tag line was "Mobile, your way"
>
> I know we're not going to fit everything in a tag line, but I think a few words on the project would be good :-)
>
> If we shorten the above to something like "Open-source (tools or libraries or projects) for mobile developers" Maybe adding "Simple, secure connectivity ( "your way" or "" or "to your backend")
Lets finalize this at tomorrows meeting along with any last minute changes and we should be good to launch!
>
>>
>>
>>>>
>>>>>
>>>>> --Glen
>>>>>
>>>>> On 9/20/12 5:04 PM, Jay Balunas wrote:
>>>>>> Hi All,
>>>>>>
>>>>>> Trying to work out the new wording for the tagline on the front page
>>>>>> of the site. Right now it says "JBoss Focused Resources for Mobile
>>>>>> and HTML5".
>>>>>>
>>>>>> Couple issues with that.
>>>>>>
>>>>>> 1) We don't want to lead off with "JBOSS" as the client libraries are
>>>>>> really for the native developers (web, hybrid, native(ios, android)).
>>>>>> The server impl should not be first word.
>>>>>>
>>>>>> 2) It is not very descriptive about what or why developers would want
>>>>>> to use AeroGear.
>>>>>>
>>>>>> A few points:
>>>>>>
>>>>>> * Libs are "your way" so maybe something something like "Access to
>>>>>> secure persistence the way you expect it".
>>>>>>
>>>>>> * There is more to come. So if we can work in some wording or
>>>>>> impression that this is just the beginning...
>>>>>>
>>>>>> * Not just JBoss AS as the backend, but cloud based with openshift,
>>>>>> and even using ruby
>>>>>>
>>>>>> * Cordova and hybrid should be mentioned - its an important part of
>>>>>> our eventual plans, and it not in the graphic
>>>>>>
>>>>>> * HTML5 is important, but could almost be assumed when talking about
>>>>>> mobile web
>>>>>>
>>>>>> * our libs are handling the plumbing, making it easier to develop
>>>>>>
>>>>>> Any idea's out there for a good way to put this together for a tag
>>>>>> line? I'll think on it more and post some ideas too...
>>>>>>
>>>>>> -Jay _______________________________________________ aerogear-dev
>>>>>> mailing list aerogear-dev at lists.jboss.org
>>>>>> https://lists.jboss.org/mailman/listinfo/aerogear-dev
>>>>>>
>>>>>
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>>>>
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