Re: [aerogear-dev] Updated wording for the staging site
On Sep 21, 2012, at 7:41 AM, Jay Balunas <jbalunas(a)redhat.com> wrote:
On Sep 20, 2012, at 11:45 PM, Glen Daniels wrote:
>
> Wow, that's a lot to pack into a tag line, Jay. :)
yup :-)
>
> Hm. "The AeroGear Project: Open-source tools for mobile developers.
> Simple, secure connectivity to your backend." ("Project" implies
we're
> still building it?)
I like this approach.
My only problem with this one, and any tagline trying to fit everything you want to convey
Jay, is that the tagline, a button and the image need to fit on a mobile device screen.
They do flip to a vertical orientation but that's pretty long. I think simple is going
to be better here. I don't think we need to spell out every bit of the project in a
tagline, just it's essence … that's what the rest of the home page is for. :)
>
> --Glen
>
> On 9/20/12 5:04 PM, Jay Balunas wrote:
>> Hi All,
>>
>> Trying to work out the new wording for the tagline on the front page
>> of the site. Right now it says "JBoss Focused Resources for Mobile
>> and HTML5".
>>
>> Couple issues with that.
>>
>> 1) We don't want to lead off with "JBOSS" as the client libraries
are
>> really for the native developers (web, hybrid, native(ios, android)).
>> The server impl should not be first word.
>>
>> 2) It is not very descriptive about what or why developers would want
>> to use AeroGear.
>>
>> A few points:
>>
>> * Libs are "your way" so maybe something something like "Access
to
>> secure persistence the way you expect it".
>>
>> * There is more to come. So if we can work in some wording or
>> impression that this is just the beginning...
>>
>> * Not just JBoss AS as the backend, but cloud based with openshift,
>> and even using ruby
>>
>> * Cordova and hybrid should be mentioned - its an important part of
>> our eventual plans, and it not in the graphic
>>
>> * HTML5 is important, but could almost be assumed when talking about
>> mobile web
>>
>> * our libs are handling the plumbing, making it easier to develop
>>
>> Any idea's out there for a good way to put this together for a tag
>> line? I'll think on it more and post some ideas too...
>>
>> -Jay _______________________________________________ aerogear-dev
>> mailing list aerogear-dev(a)lists.jboss.org
>> https://lists.jboss.org/mailman/listinfo/aerogear-dev
>>
>
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