Hi, I am starting to redesign auroras.org. I would like your help to understand better the product and our user. Who is the developer that uses Aerogear? is it a hardcore developer, or someone that is looking for a ready made solution? I understand that we have 3 products, Core, Push and security. What is our main product? What is a user he looking for when he gets to Aerogear? How can Aerogear help him? At this point I would also like to build a “design persona” to have a coherent identity, voice and styles throughout our line. If aerogear was a person, who would it be? what voice does it have, color, typography, etc. With this done we will make sure our websites, demos and consoles speak the same language. Thanks